Blossom

UI UX | Branding
Project Overview
The development of a cohesive brand and a user-friendly app design for Blossom establishes an online store offering a diverse selection of indoor and outdoor plants, fostering a connection to nature and enhancing everyday spaces.
Approach
The app design focuses on providing a clean, intuitive experience for users. The green colour palette creates a calming and visually appealing atmosphere, while the simple typographic logo adds to the modern, minimalist aesthetic. The UI is designed for easy navigation, with clear, accessible features that ensure a seamless shopping experience. Sans-serif typography enhances readability, and the streamlined layout prioritizes simplicity, making it effortless for users to browse and purchase products with ease.
Social Media
The branding extends naturally to social media, utilizing the same colour palette, typography, and plant imagery. This consistency helps reinforce the brand’s identity across various platforms, ensuring a cohesive visual experience that aligns with the overall brand aesthetic. By maintaining these elements, the brand feels unified and instantly recognizable, whether online or in the app.

More Work

Lush & Loud
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