Teddy Bear Coffee

Package Design | Branding
Project Overview
The creation of a unique brand and package design for Teddy Bear Coffee introduces a cozy, approachable coffee brand featuring a custom typeface logo. The packaging is brought to life with charming illustrations, enhancing the brand’s warm and inviting experience while standing out on shelves.
Approach
The approach for Teddy Bear Coffee’s branding focuses on creating a cozy, universally appealing identity that resonates with all age groups. The simple brown colour palette evokes warmth and comfort, while the unique teddy bear with coffee bean paws adds a playful creative element to this design. The goal was to design a brand that feels inviting and timeless, capturing the essence of a comforting coffee experience for everyone.
Custom Typeface
The logo features a custom typeface that is both geometric and funky, giving the brand a playful yet modern feel. The unique font design stands out with its bold, clean lines and distinctive shapes, capturing the essence of the brand’s personality. The custom typeface adds a sense of originality and character, making the logo instantly recognizable and perfectly suited for a coffee brand with a fun and contemporary edge.
Package Design
This design emphasizes a clean, modern aesthetic, with the logo and graphics featured prominently across all materials. A simple sans-serif typeface is used to present product details, maintaining a clear and professional appearance. Each packaging element is designed to provide a seamless and cohesive brand experience, blending functionality with visual appeal.

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